WHAT IS HASHTAGS?
Basically a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, Instagram, Facebook, Pinterest etc to identify messages on a specific topic.
Do Hashtags Serve a Purpose?
According to me YES A LOT!, In today’s world of social media, users can quickly get bogged down by information overload. Using hashtags makes it easy to cut through digital clutter focus only on the information we really want. Hashtags are typically used on social media sites such as Twitter, Instagram, YouTube and Pinterest. Basically you can say hashtags are now like a community, you can find!
Millions of people share their content through the hashtag , In today’s era, people use hashtags to spread their thoughts to show their majority & can engage lots of people through hashtags. Hashtags easy to use! Remember, hashtags not only help users find posts about specific content, but they also help you reach more people who are interested in what your content.
Some reasons why people use hashtags!
- Hashtags simplify the process–Searching a hashtag pulls results for each post using that hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.
- They compel an action–When a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag.
- Hashtags evolve–Hashtags are being used by more and more platforms, impacting the amount of information put directly in front of social media users.
- They reward the distinctive–Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.
What Makes a Good Hashtag?
An industry-related hashtag will help you reach your target audience and connect you with your industry or can say community. Hashtags can be used to identify your products, services or communications.
Hashtags can be generalized or very specific. The best practice is to experiment and be consistent with your social media usage. The more you use a specific hashtag, the greater your chances are to grow an audience. If a certain hashtag isn’t working (i.e., it’s not catching on and your customers aren’t receptive to it), change it. But, be patient and give your hashtag time to catch on. Don’t change your hashtag every week. Consistency is key.
When creating a social media post, do not overuse hashtags. Posts should be concise, and using too many hashtags can make your message seem cluttered and unprofessional. Including one to three hashtags per post is sufficient.
Important: Don’t forget to check your analytics. It’s crucial to know what’s working—or hurting—your social media campaign. You don’t want to continue using a hashtag that no one is following.
Are they Effective to use?
Yes off-course! Using hashtags puts pertinent information at your fingertips, allowing you to spend less time searching for information.. Spend just a few minutes researching popular hashtags and you’re sure to find what works for you.